Users will soon have a new feature that permits them to cut down on the quantity of AI-created content appearing in their timelines. This initiative comes as the service revealed that it presently contains more than 1 bn content made with AI.
Testing and Rollout
This change is undergoing trials over the following weeks before a full-scale launch. This development coincides with a surge in content created by AI, spurred by new AI video creators.
The Broader AI Trend
Studies have shown that approximately a tenth of the fastest-growing content creators on another major platform only show AI-generated videos. A large amount of this output is considered low-quality AI content, a phrase for poor-quality, bulk-generated content that is often absurd or dreamlike.
“We know from our community that a lot of users like content made with AI tools, including computer-generated images to informative clips, and we intend to give people the option to adjust the amount of that, depending on their own likes,” said a spokesperson.
Volume and Proportions
The service shared that there are now over a billion videos on its network identified as made with AI. Collectively, over 100 mn pieces of content are added to the platform every day, making AI content a limited part of its overall inventory.
User Control Features
Users will be able to reduce or increase the amount of artificial media they view by opening the “manage topic” option in the platform and selecting “AI-generated content”. Additional categories that currently be controlled under the setting include current affairs, style, aesthetics, and choreography.
AI Disclosure Rules
Its rules require users to tag “realistic” AI-made content, and it prohibits harmful fake videos of well-known individuals or critical incidents. Any realistic AI-generated clip that is without a tag can be removed under its user guidelines.
Additionally, the app will from now on attach an “AI-made” watermark to content created with its built-in AI features, or detected by an cross-platform project for identifying AI-generated material. This step is aimed to deter users from attempting to circumvent the disclosure requirement.
Educational Initiatives
The platform is also introducing a $2m awareness program for experts and organizations to produce educational content about ethical AI use. This project will support charitable organizations focused on training coding and technology.
Platform Protection
The video-sharing app has defended its moderation strategy, amid discussion over plans to make redundant a large number of safety staff in the United Kingdom. It is expected to reduce a significant number of roles in its content moderation department in London, with worker representatives and digital protection specialists expressing worry that humans are being replaced by AI moderation.
A senior executive explained that staff-based oversight would remain essential, but AI can protect employees by removing the most distressing content prior to it gets reviewed by staff. TikTok announced a 76% decrease in shocking and graphic content handled by human moderators over the past year due to intervention by its automated systems.
We believe it is crucial to combine people and machines to ensure user safety,” the official commented. “We’ll have staff as part of that process, but we additionally believe it’s highly necessary to minimize viewing of harmful content as rapidly, which is where a extensive automated help is really helping us process content quickly.”
